Yesterday Pharmalyst caught the tail end of what appears to be a teaser ad for Pfizer's smoking cessation drug Chantix. The ad aired around 7:50pm on the ABC networks in the US. The ad showed some thing like a hare and a tortoise & then the imagery of a cigarette being crushed with the Pfizer logo on the screen. The word Chantix wasn't mentioned & looked like some sort of a play on the well known Aesop's fable. Pharmalyst wasn't too impressed...but its early days with just the teaser ad being out there. The ad mentioned a website with the word fable in it. After some googling, Pharmalyst thinks it is http://followthefable.com. Looks like a crappy website...the website insisted on installing some software before Pharmalyst could view it and for a moment Pharmalyst wondered if someone was trying to install some hacking software on Pharmalyst's computer.
Meanwhile ABC news featured a rather unusual & bizzare story on Chantix here.
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Chantix is an approved medication for curing smoking addiction. Chantix is the trade name of Varenicline. It is a nicotinic receptor partial agonist. Chantix is effective in reducing the pleasurable effects of smoking and also decreases the carvings for the nicotine in the body. This system helps the smoker in quitting the smoking. http://www.chantixhome.com/
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